A brand refresh may be needed when your visual identity no longer reflects your positioning, feels outdated or lacks consistency. It can also support a new offering, a change in target audience or an important stage in your organization’s growth.

Depending on your needs, it may include an assessment of your existing identity and updates to your logo, colour palette, typography and visual language. tök then establishes guidelines to keep your brand consistent across every communication channel.

Not necessarily. tök identifies the distinctive brand elements worth preserving before modernizing your visual identity. The goal is to evolve your image while maintaining the familiar cues that support brand recognition.