Media Buying
Media Buying | tök communications
tök plans traditional and digital media buying around your goals, audiences and budget to maximize campaign reach and media performance.
FAQ | Media buying
What is media buying and how does it work?
Media buying involves planning, negotiating and purchasing advertising space across traditional and digital media. tök selects the most relevant channels, formats and placements based on your goals, audiences and budget.
What budget should you plan for a media buying campaign?
The required budget depends on the selected media, desired reach, campaign length, frequency and target market. tök develops a customized media plan to allocate your investment strategically and efficiently.
How do you measure the performance of a media campaign?
Performance is measured against your goals using indicators such as reach, impressions, clicks, cost per result, conversions and return on ad spend. tök analyzes these results to optimize placements and budget allocation.