Socials medias

Social Media Strategy

Social Media Strategy | tök communications

 

tök develops a social media strategy aligned with your goals, audiences and platforms to increase online visibility, engagement and measurable results.

FAQ | Social Media Strategy

What does a social media strategy include?

A social media strategy includes an analysis of your goals and audiences, platform selection, positioning, content pillars, brand voice and publishing frequency. It also defines the performance indicators used to measure results.

How do you choose the right social media platforms?

The right platforms depend on your audiences, their online habits, your goals and the content you can produce. tök identifies the most relevant platforms for your organization so your efforts remain focused.

How do you measure the effectiveness of a social media strategy?

Effectiveness may be measured through reach, engagement, community growth, clicks, website traffic, leads and conversions. tök analyzes the indicators connected to your goals and adjusts the strategy based on performance.

Ready to build your social media strategy?

Contact us

Testimonials

Lydia Bigelow

Campagne On s’écoute

"We worked with tök on a social media campaign, and our team couldn’t be happier! We felt supported by professionals whose approach was effective, but above all, genuinely human. Not only was it a wonderful collaborative experience, but the campaign results far exceeded our expectations. The tök team adapted to our needs and resources to create a campaign that can only be described as a resounding success. I highly recommend them!"

Pierre-Luc Labbée

rhum.hr

"The tök team has been instrumental in shaping our public relations strategy. Since partnering with these wonderful people, our brand has gained exposure in media outlets we would not otherwise have reached. Beyond increasing our visibility, tök guides us through our strategic thinking, prepares us for interviews, podcasts, and articles, and advises us on our tone, editorial direction, and content calendar. In short, we love them!"

Émilie Berthiaume

Chrono Innovation

"tök has delivered an exceptional experience right from the start. High-quality work, an ultra-reactive, human, and truly pleasant team. It’s simple, efficient, and we have fun working together. I highly recommend them to any company looking for a senior right hand in strategy and execution."

Are you interested ? Contact us